Nano- Capturing My Imagination

The buzz word is all around-Nano, yes-everyone's lips seem to be muttering just that. Whether it is people in India, UK,US, this one word seems to have swept people off their feet. The wonder-the reality-Tata Nano. Much has been written about this car ever since it has been unvieled and now I am curious as to how the advertisements for this car would turn out to be. Hence, I let my imagination do the work here and try to capture what could be 'the' advertisement that would emerge?(would this car actually need advertising given the fact that it is a huge hit and I am sure it should be in the 'top of the mind recall' list now?)

a) Is it going to be the way Reliance spread the message of a cheap mobile phone? A car in every village- a car in households beyond imagination..

b) A daughter tells her mother that she is going out for movies with her friends. Her mother screams from the kitchen ' Badhrama poittu vaama'('dhyaan rakho, beti'). The daughter says 'Nano irukkae. Inime yenna kavalai' (Nana hain na, Mama. Ab tension kya hain?) and zooms off....

c) A school boy waits patiently in the parking lot for his father to pick him up since it is evening. He looks at his peers whose parents or drivers have come to pick them up. They all zoom in plush automobiles while he visualizes how he and his father get down at the bus stand opposite his school and come every morning. (This bus stand scene alone is in black and white). He sighs. (The background music is such that it evokes sympathy for the boy). Suddenly a fresh, stylish, yellow car zooms and twirls and parks right next to him. He looks up only to see the windows being lowered and his father signalling to him from inside. He joy knows no bounds as he leaps towards the car. They drive away.:)

d) Is it going to be portrayed as a style icon?- the speed, the technology, the colours .

e) A couple are in a crowded locality and are trying to park their car in a narrow parking space. The husband moves the car back and forth but is unable to park and invariably brushes against the next car only to be harshly sounded at by that driver. The couple sigh and rest their hands on their foreheads-meaning they have given up. Their holiday is ruined. Cut to another scene where another couple come that way in a Tata Nano to the same area. With one stroke, the husband parks in the narrowest soace and whistles as he opens the car door and comes out. The first couple look at the second couple-their jaws dropping. Tata Nano- easy, smart, comfortable..

f) You are now watching a fashion show. The ramp is full of glitters. The crowd is cheering. And the MC is annoucing the arrival of their hottest model. 'Ladies and gentlemen. You are now going to witness the latest arrival in this arena. The hottest, happening (applause level raises)...do I need to say more?? Andthe limelight focuses on the 'model' is vieled with a satin robe. The audience wait with bathed breath. They cannot sustain the suspense any longer. And at this moment. The count down begins. And finally crackers, confetti are flown as the satin cloth is removed and there stands the Tata Nano!! (Loud Applause)

g) Well, this one is on the lines of portraying Tata's contribution to the society. It could capture the historic beginnings, outline the various automobiles and finally end with the latest-the Nano.

h) On similar lines of the previous ones, this ad could portray the various contributions, basically the various businesses of Tata-showcase different products- Tata Salt, Hamam, Taj Resorts, Cellular phones and services, Tata Sky, Tea, Tanishq etcetc and finallly the unveiling of the Nano

i) How about a rap song with Nano in every alternate sentence???

j) Ok..this one really cropped up in my mind just now. There is a baking competition going on. The chef is a stern guy and is moving from one contestant to the other. He is not satisfied with what the contestants are baking. He frowns and mutters that they are not upto the standard. Suddenly, his eye captures the attention of one contestant. He walks towards the table. His face breaks into a smile. He applauds and cheers. Now as you wonder what it is that the contestant was baking, you are just shown the top side view. And as the camera goes closer and takes a turn, you realise it is a Tata Nano :)

I am really coming up with a lot of ideas. But let me stop here and hear as to what you have to say!!!

I wait to see 'the' ad...